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AppsFlyer

AppsFlyer — Mobile Attribution / MMP tool for developers

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HQ: IL Active
Mobile Attribution / MMP

When to Use AppsFlyer

Good fit if you need

  • Mobile apps with paid acquisition
  • Multi-channel campaign tracking
  • SKAdNetwork/SKAN compliance

Not the best choice if

  • Web-only products
  • Organic-only growth strategy

Consider instead: product-analytics

Migration Guide

Difficulty: medium
Data you can export: API export, data lockers
API standard: Проприетарный

💡 Moderate effort required. Export data before canceling

Lock-in Assessment

Medium Lock-in 3/5
Lock-in Score
3

Medium — attribution data привязана к AppsFlyer ecosystem

Data Portability: API export, data lockers
API Compatibility: Проприетарный

Pricing

AppsFlyer Pricing

Pricing Model
usage
Free Tier
Yes
Free Tier Limits
Zero план, 12K lifetime installs
Entry Price
$0.05-0.07/install (Growth)
Enterprise Available
Yes
Billing Complexity
High
Transparency Score
4/5
View pricing page →

Scale

Customers
unknown -- major mobile publishers
Revenue
unknown -- private, searched getlatka

Community Discussion

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